What Conversion Data Can Be Uploaded Using Bulksheets
Search Ads 360 Certification Exam Answers
Exam: https://skillshop.exceedlms.com/educatee/path/8639-search-ads-360-certification-exam
Table of Contents
- 1 Search Ads 360 Certification Exam Answers
- ane.1 Which three engines are supported by the Search Ads 360 API? (select iii)
- 1.2 Which level's settings CANNOT be edited with bulksheets? (select two)
- 1.3 At which iii levels can automated rules be prepare upwardly? (select three)
- i.iv Which two methods can be used to laissez passer conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)
- ane.5 When a Search Ads 360 advertiser is linked to Campaign Director, which product sets the timezone?
- 1.six What attribution model assigns all credit to the concluding click on a paid search advertising before a conversion?
- 1.7 What happens when an engine is paused?
- i.8 Which three items can a bid strategy consider when optimizing the performance of a behest portfolio as a whole? (select three)
- 1.9 What Floodlight tag measures purchases and revenue on a website?
- 1.ten During the first week of an active bid strategy, which ii changes can potentially impact the learning period? (select two)
- one.eleven Which two features may exist used to upload offline conversion information to a Search Ads 360 keyword ID? (select two)
- 1.12 Which three features tin a call-tracking partner use to ship data to Search Ads 360? (select three)
- one.13 Bulksheets tin be used to complete which two tasks? (select 2)
- 1.xiv What is the Search Ads 360 account bureaucracy?
- 1.15 What conversion data tin be uploaded using bulksheets?
- 1.16 Which three modifiers tin be automated by a bid strategy? (select iii)
- 1.17 Which two types of goals can be targeted in Bid Strategies? (select two)
- i.xviii What level should be used to evaluate performance of a bid strategy?
- 1.19 Which iii changes tin a user set up using scheduled edits? (select three)
- one.20 Which two segments CANNOT be practical to reporting data? (select two)
- ane.21 What does information technology mean when the "Stop sync" push button is greyed out?
- 1.22 If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
- 1.23 Which three frequencies can be scheduled for reports? (select three)
- 1.24 What setting should be applied to a Floodlight tag passing offline conversion data?
- 1.25 Data Exclusion events exclude data for a minimum of how many hours?
- 1.26 Which two types of campaigns do bid strategy opportunities analyze? (select ii)
- one.27 Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)
- 1.28 Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
- 1.29 Using tracking code, Google Analytics can written report on data from which systems?
- one.30 When Campaign Manager isn't used as the advertisement server, what should Search Ads 360 advertisers link to in Campaign Manager?
- 1.31 Which iii URLs are involved in a landing page test? (select three)
- one.32 When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
- 1.33 What is shown in the "Last sync" details tab? (select 2)
- one.34 Where tin can a saved web query exist found?
- 1.35 Which three features can be used to integrate offline conversion data? (select three)
- 1.36 Which two methods tin be used to send an Executive report to a user with no access to Search Ads 360? (select two)
- one.37 If an engine account is prepare to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
- 1.38 If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume behest on those keywords?
- i.39 What permissions are needed to create an advertiser?
- 1.forty What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
- 1.41 What are ii central differentiators in functionality between labels and business concern data?
- ane.42 What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
- i.43 Which three requirements must exist met to run a successful ad copy test? (select 3)
- ane.44 Which two user types can actuate the conversion API? (select two)
- 1.45 At which 2 levels can URL Templates be set up? (select 2)
- 1.46 What characteristic is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
- 1.47 What two Floodlight activity group types can be set up? (select 2)
- i.48 Which 2 conversion sources can be reported in custom columns? (select two)
- 1.49 What function practice ValueTrack parameters perform?
- 1.50 What is the default attribution model for Floodlight?
- 1.51 What feature may exist used to report on a specific Floodlight conversion?
- 1.52 Which two types of uploads can be made through an sFTP endpoint? (select two)
- 1.53 Campaigns can only be copied within the same engine account for which 2 engines? (select two)
- 1.54 Which two column categories appear in formula columns? (select two)
- 1.55 What metrics approximate conversions that mensurate user behavior across devices and environments?
- ane.56 Which two conversion sources tin exist selected in bid strategies? (select two)
- 1.57 What feature may be used to edit custom Floodlight variable data?
- one.58 What could prevent Inventory Direction from making changes to a entrada?
- ane.59 How oftentimes is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?
- 1.60 In what order should new entities exist created (assuming no campaigns already be)?
- one.61 What action should exist used to pass a conversion attribute (such as shipping toll)?
- 1.62 What step would be taken to cheque if an inventory management template has created whatsoever entities?
- ane.63 When a reporting view is saved, who has access to the view?
- 1.64 What occurs when auto-tagging is enabled?
- one.65 Which ii changes does an advertiser manager have permission to make to an advertiser account? (select ii)
- 1.66 What configuration setting eliminates duplicate conversions between advertisers?
- 1.67 When a Search Ads 360 advertiser is added with a different currency than the linked Entrada Manager advertiser, which production sets the currency for that Search Ads 360 advertiser?
- 1.68 Which two filters are bachelor in the alter history report? (select two)
- i.69 What type of bid strategy is supported by the forecasting tool?
- one.70 Which three landing page tests are available in Search Ads 360? (select 3)
- 2 Search Ads 360 Certification Exam Overview
- 2.i Nigh this examination
- 2.ii Certification Exam
- two.iii Set up for the Exam Optional
- 3 Explore various Google Certifications Answers
Which iii engines are supported past the Search Ads 360 API? (select iii)
- Bing
- Google Ads
- Gemini
- Ask.com
Which level's settings CANNOT be edited with bulksheets? (select 2)
- Advertiser
- Advertizement Group
- Network
- Campaign
At which iii levels tin can automated rules be fix up? (select three)
- Campaigns
- Engines
- Agency
- Keywords
Which 2 methods can exist used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)
- Fix a custom Floodlight variable as a dimension in Search Ads 360
- Information technology is non possible to pass conversion attributes
- Fix a Custom Dimension in Google Analytics
- Prepare up a custom Floodlight variable in Google Tag Director
When a Search Ads 360 advertiser is linked to Campaign Managing director, which product sets the timezone?
- Entrada Manager
- Search Ads 360
- Each product uses separate time zones
- Display & Video 360
- Position-based
- First interaction
- Last paid search interaction
- Data-Driven
What happens when an engine is paused?
- All campaigns are paused
- Syncs are paused from the engine
- Advertising groups and keywords are paused
- Agile campaigns are paused
Which 3 items can a bid strategy consider when optimizing the performance of a bidding portfolio equally a whole? (select iii)
- Campaigns
- Bureau
- Advert groups
- Keywords / Product Groups
What Floodlight tag measures purchases and revenue on a website?
- Revenue
- Transaction
- Activeness
- Counter
During the get-go week of an active bid strategy, which two changes can potentially impact the learning menstruation? (select ii)
- Decrease CPA target of bid strategy 60%
- Subtract behest portfolio past i depression-performing keyword
- Increase bidding portfolio by ii new keywords
- Decrease maximum bid in the bid strategy setting 40%
Which two features may exist used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)
- Entrada Manager API
- Search Ads 360 API
- Google Ads API
- Bulksheets
Which 3 features can a call-tracking partner use to send information to Search Ads 360? (select three)
- Custom Variables
- Search Ads 360 API
- Bulksheets
- Campaign Managing director API
Bulksheets can be used to complete which two tasks? (select two)
- Upload offline conversions
- Upload custom Floodlight variable information
- Create labels
- Generate formula columns in bulk
What is the Search Ads 360 business relationship hierarchy?
- Agency > Advertiser > Engine > Campaign > Advertizing Group > Advertising > Keyword
- Advertiser > Engine > Campaign >Keyword
- Bureau > Advertiser > Engine > Campaign > Keyword > Advertizing Group > Ad
- Bureau > Advertiser > Engine > Campaign > Keyword
What conversion information can be uploaded using bulksheets?
- Google Analytics goal data
- Google Ads conversions data
- Offline conversion information
- Custom Floodlight variable data
Which three modifiers tin can be automated by a bid strategy? (select three)
- Location target bid adjustments
- Mobile bid adjustments
- Remarketing target bid adjustments
- Search impression share bid adjustments
Which 2 types of goals can be targeted in Bid Strategies? (select two)
- Profit Margin
- Business data
- Revenue
- Conversion
What level should be used to evaluate performance of a bid strategy?
- Individual entrada
- Bid strategy
- Individual ad
- Individual keyword
Which iii changes can a user set upwardly using scheduled edits? (select iii)
- Activate ads or keywords at a specific time
- Raise bids on keywords every Monday at 7am
- Activate a new bid strategy
- Lower bids on keywords during weekends
Which 2 segments CANNOT be applied to reporting information? (select two)
- Attribution model
- Device blazon
- Business data
- User ID
- The engine business relationship is paused.
- The engine type is "Other".
- The sync is applying updates.
- The sync is complete.
If an engine account is set to a unlike currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
- Billing currency
- Advertiser's currency
- Ad group'southward currency
- Engine's currency
Which three frequencies tin can be scheduled for reports? (select iii)
- Daily
- Monthly
- Hourly
- Weekly
What setting should be applied to a Floodlight tag passing offline conversion data?
- Dynamic tag
- Epitome tag just
- Main source is offline
- Primary source is retail
Information Exclusion events exclude information for a minimum of how many hours?
- eight hours
- 24 hours
- 4 hours
- 2 hours
Which 2 types of campaigns do bid strategy opportunities analyze? (select two)
- Google Ads App campaigns
- Bing Ads manual campaigns
- Google Ads manual campaigns
- Gemini manual campaigns
Which two constraints can an advertiser select on their conversion-based bid strategies? (select 2)
- Impression share
- Max CPA
- Position
- Profit
Which aspect may be used to upload paid search offline conversions via the Campaign Managing director API?
- Lucifer Type
- Keyword
- GCLID
- Campaign ID
Using tracking code, Google Analytics can written report on information from which systems?
- Keyword
- Ad group
- Agency
- Campaign
- Placement
- Publisher
- Campaign
- Advertiser
Which three URLs are involved in a landing page exam? (select three)
- Original
- Rule
- Control
- Experiment
When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
- 2 weeks
- 3 months
- ane week
- 3-four weeks
What is shown in the "Last sync" details tab? (select two)
- The time that the sync occurred
- A list of fault types
- A listing of campaigns modified
- The number of errors during the sync
Where tin a saved web query be found?
- In the left-hand menu, click Downloads and then Web Query
- In the left-hand menu, click Budget Management, then Spider web Query
- In the right-mitt menu, click Attribution, then Web Query
- In the correct-paw menu, Click Advertiser Settings, then Web Query
Which iii features can be used to integrate offline conversion data? (select 3)
- sFTP
- Google Data Studio
- Bulksheets
- Systems not continued to the Internet
Which 2 methods can be used to send an Executive report to a user with no access to Search Ads 360? (select ii)
- Evangelize daily file to shared sFTP
- Link to a shared version of the generated report
- Executive reports tin can't be sent to a user with no admission to Search Ads 360
- Ship a downloaded PDF or Excel file
If an engine business relationship is set to a different timezone than an advertiser, in which timezone will Floodlight metrics announced when scoped to the advertiser level?
- The advertiser's timezone
- Campaign Manager's timezone
- Greenwich Mean Time (GMT)
- The engine's timezones
If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
- 1 hr
- 12 hours
- 24 hours
- 6 hours
What permissions are needed to create an advertiser?
- Advertiser user (edit access)
- Agency Director
- Advertiser viewer
- Read-only
What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
- Remarketing lists
- Search Ads 360 API
- Attribution
- Google Ads API
What are two primal differentiators in functionality between labels and business concern information?
- Ability to attach a business agenda
- Power to report at the entrada level
- Ability to pin metrics within Search Ads 360
- Ability to suspension biddable items
What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
- Clicks
- Conversion
- Advanced Targeting
- Position
- Minimum number of required impressions for each ad group
- Each advertising must contain only ane landing page URL
- All keywords and engines must exist paused
- Ads must only include one advertizement copy test at a time
Which 2 user types can activate the conversion API? (select two)
- Agency user
- Advertiser user
- Advertiser manager
- Agency director
At which ii levels can URL Templates be set upwardly? (select two)
- Agency
- Advertiser
- Engine
- Campaigns
What feature is used to track unsupported advertizement types that specify their own landing folio or Google Display Network and Gmail promoted campaigns?
- Landing page test
- Placeholder keyword
- Business data
- Rules
What ii Floodlight activeness grouping types can exist ready up? (select two)
- Sales
- Dimension
- Counter
- Metric
Which two conversion sources tin be reported in custom columns? (select ii)
- Bing Conversion Trackers
- Gemini Conversion Trackers
- Floodlight
- Google Ads Conversion Trackers
What function exercise ValueTrack parameters perform?
- Track additional conversion types
- Automatically sync to Google Tag Manager
- Create custom date segmentation
- Dynamically insert data
What is the default attribution model for Floodlight?
- Offset Click
- First interaction
- Last Click
- Last Impression
What feature may be used to study on a specific Floodlight conversion?
- Business organization information
- Custom Metric
- Custom Dimension
- Custom Column
Which ii types of uploads can be made through an sFTP endpoint? (select 2)
- Bulksheets
- Inventory management feeds
- Conversions
- Google Search history
Campaigns can just be copied within the same engine account for which two engines? (select two)
- adMarketplace
- Bing Ads
- Yahoo Japan
- Social
Which two cavalcade categories appear in formula columns? (select two)
- Creation time
- Conversion metrics
- Search impression share
- Engine metrics
What metrics estimate conversions that measure user behavior across devices and environments?
- Clicks
- Cross-environment metrics
- Visits
- Price
Which ii conversion sources can exist selected in bid strategies? (select two)
- Bing Universal Outcome Tracking
- Floodlight
- Google Tag Managing director goals
- Google Analytics
What characteristic may be used to edit custom Floodlight variable data?
- Search Ads 360 API
- Bulksheets
- Google Ads API
- Text Editor
What could prevent Inventory Management from making changes to a entrada?
- Edits to campaign bids or bid strategies
- Manual edits to campaign name or status
- Manual edits to keyword URL templates
- Edits to ad rotation settings
How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?
- 6 hours
- 4 hours
- 2 hours
- 8 hours
In what order should new entities be created (assuming no campaigns already exist)?
- Campaign > Ad Group > Advertizing > Keyword
- Keyword > Entrada > Ad Group
- Ad Group > Keyword > Campaign
- Keyword > Ad Group > Campaign
What activeness should exist used to pass a conversion attribute (such equally shipping price)?
- Set up Custom Floodlight Variable using bulksheets
- Set up an additional Floodlight tag and pass the aircraft cost through the revenue field
- Ready Custom Floodlight Variable using the relevant engine frontend
- Set up Custom Floodlight Variable as a metric
What step would be taken to cheque if an inventory management template has created any entities?
- Create an Executive Written report with no filters
- Check the template's progress bar
- Utilise an "Inventory template ID" filter
- Filter for errors in the reporting dashboard
When a reporting view is saved, who has access to the view?
- No users inside that advertiser
- But users with edit access within that advertiser
- All users inside that advertiser
- Select users within that advertiser
What occurs when auto-tagging is enabled?
- A Google Click ID is reported in the upkeep pacing study
- A characterization is added to all Google Ads campaigns
- A Google click ID is appended to all landing page URLs
- A scheduled edit is created for all Google Ads campaigns
Which 2 changes does an advertiser manager have permission to make to an advertiser account? (select two)
- Edit advertiser settings
- Remove user access to an bureau's advertisers
- Edit advertiser components
- Edit all advertisers within an agency
What configuration setting eliminates duplicate conversions between advertisers?
- Activity
- Acquirement
- Shared Floodlight configuration
- Counter
When a Search Ads 360 advertiser is added with a unlike currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
- Each product uses separate currencies
- Search Ads 360
- Campaign Manager
- Brandish & Video 360
Which two filters are available in the change history study? (select two)
- Cosmos date
- Campaign
- Geo
- Change Blazon
What type of bid strategy is supported by the forecasting tool?
- Max clicks
- Conversions or Revenue
- Position
- Rules
Which three landing page tests are available in Search Ads 360? (select three)
- Mobile landing page examination
- Segment landing page test
- Desktop landing page test
- All devices landing page test
Search Ads 360 Certification Exam Overview
Google Marketing Platform Product Certifications place qualified users who demonstrate the power to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical chore tasks. The certification exams are not recommended for users who don't have direct product experience.
About this test
The Search Ads 360 Certification exam covers setting upwards Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting problems; measuring the impact; and optimizing campaigns for improved functioning.
This exam tests cognition across a wide range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search manufacture and how Search Ads 360 tin exist leveraged to manage campaigns from ane interface.
The cognition tested in this exam typically aligns with the following roles:
- Paid Search Director
- Paid Search Director
- Paid Search Supervisor
- Paid Search Annotator
Certification Examination
- Search Ads 360 Certification Exam one h
Ready for the Exam Optional
- Search Ads 360 Certification Examination Study Guide 1 h
Explore various Google Certifications Answers
Source: https://www.geektonight.com/search-ads-360-certification-exam-answers/
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